Labubu charms are one of the trendiest, most popular accessories of 2025. Seeing a rise in 2024 and beyond, the Pop Mart plush toy, inspired by Kasing Lung’s “The Monsters” storybook, features distinct designs with expressive faces and sharp teeth.
Cher, Emma Roberts, Rihanna, Dua Lipa, Post Malone and Blackpink’s Lisa are among the celebrities who have recently shown their love for the toys publicly. Due to their popularity, however, counterfeit versions of the accessory, commonly known as “Lafufu,” have also begun to circulate.
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On TikTok, videos of children reacting to their parents gifting them fake Labubu toys are garnering thousands of views every day. But how can one identify a fake Labubu?
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How to tell if your Labubu is real
There are many ways that shoppers can prevent themselves from buying a fake Labubu. One way is to inspect the packaging. Official Labubu packaging should feature a matte finish with muted colorways, as seen on Pop Mart’s website. Fake boxes often feature tones that are too bright for authentic Labubus.
Once out of the packaging, the accessory should feature a care label with a QR code in the Labubu. The code takes the buyer to the official Pop Mart website.
To ensure the Labubu itself is legitimate, one can also look for key features like a stamp on the right foot, face shade and the Labubu’s idiosyncratically sharp teeth — a defining feature of the critter-inspired accessory. If Pop Mart’s official Labubu stock runs out, the brand also has an official site on Amazon.
How to spot a fake Labubu, or Lafufu
One sign that a Labubu is fake is the number of teeth in the accessory’s design. Labubus have exactly nine teeth. If the accessory has more or fewer than nine pointed teeth, it’s a fake.
Subtle details, such as the complexion of the Labubu, will also reveal its authenticity. Pale and peach tones are used for the Labubu’s face, while oranges, yellows and pink shades are often a sign of phoniness.
If a Labubu’s authenticity can’t be cross-checked by way of packaging, these details help determine the legitimacy of the Labubu.
How popular are Labubus?
The Labubu charm was created by Hong Kong artist Kasing Lung, featuring a variety of characters such as the original Labubu, designed in 2015, as well as Zimomo, Spooky, Tycoco and Pato. Lung signed a licensing agreement with Pop Mart in 2019.
In 2024, Pop Mart achieved a total revenue of $1.83 billion, with 106.9 percent year-over-year growth, according to the brand’s 2024 financial report. Pop Mart’s The Monsters collection, of which Labubus are a part, saw the highest revenue, with $419.31 million, 726.6 percent year-over-year growth.
“Labubu has become more than just a collectible; it’s a bold statement of individual style,” Emily Brough, Pop Mart’s head of IP licensing, the Americas, previously told WWD.