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Emily Burns

Wellness Market Reporter

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Emily Burns is the wellness market reporter at Women’s Wear Daily and Beauty Inc. Prior to joining the team, she was the assistant beauty editor at ELLE Magazine. She has also written for New York Magazine’s The Cut, Art Net, Brooklyn Magazine and The Knot, covering fashion, beauty and culture. Burns holds a bachelors and masters in journalism from Northwestern University and a masters in fashion management from Parsons at The New School. When she’s not writing about all things wellness, she’s probably sipping an Aperol spritz or snuggling with her cat Wednesday.

More From Emily Burns

The Ultimate Guide to Lymphatic Drainage

Here, a look at 10 of the best products to depuff and detox this summer.

Soundbody Hamptons Combines Fitness and Mindfulness at New Flagship

The new studio offers Pilates, heated mat sculpt and mat Pilates classes, sound healing, meditation and more.

Ski-inspired Workout Nordic Strong Lands in New York

After popping up in the Hamptons this summer, the Copenhagen-based concept will open a permanent outpost in…

From Goop’s This Smells Like My Vagina Candle to Scents Influenced by Erotic Literature, Sex-inspired Fragrances Continue to Dominate

While fragrance and sensuality have been synonymous for centuries, a new crop of brands, technologies and…

All the Beauty Retail Expansions of 2025

An ongoing list of retail forays by beauty and wellness brands in 2025.

EXCLUSIVE: Olly Brings Its Benefit-forward Approach to New Body Care Line

The Unilever-owned brand is launching a line of mood- and skin-enhancing body care products, including…

The ‘Carnivore-ification’ of Beauty and Wellness

With the high-protein diet, colostrum supplements and tallow skin care, animal-based products are getting a…

Michael Bosstick’s Dear Media Acquires Fitness Platform Obé Fitness

The terms of the deal were not disclosed.

EXCLUSIVE: Sakara Enters Credo Beauty With New Gut and Skin Health Supplement, Doubling Down on Both Beauty and Wellness

CEO Henry Davis discusses the latest move and how the brand is expanding going forward.

Supplement Company Veracity Secures $6 Million Raise as It Focuses on Metabolic Health

The raise was led by Maveron Ventures and co-led by Melitas Ventures.

EXCLUSIVE: Seed Health’s New CEO Cathrin Bowtell Discusses Sprouts Launch and What’s Next for the Microbiome Company

Bowtell assumed the role in April, after holding positions as chief commercial officer and then president…

EXCLUSIVE: Glowbar Brings Its ‘No Frills’ Facial Experience Home With Cleanser Launch

Founder and chief executive officer Rachel Liverman predicts this launch will introduce new customers to the…

From Cole Escola’s Glittery Eyes to Cynthia Erivo’s Stiletto Nails, a Look at the Best Beauty Moments at the 2025 Tony Awards

Glittery eyes, bold lips, updos and intricate nails were on full display amongst the stars including Brooke…

Inside Darren Criss and Julianne Hough’s Tonys After Party, Complete With Impromptu 3:30 a.m. Concert

Attendees, including Ben Stiller, Lizzy McAlpine, Milo Manheim, Christian Siriano and Daniel Dae Kim, danced…

Mia Farrow, Andrew Scott and Jean Smart Celebrate the Tony Awards Over Burgers and Fries at the Carlyle Hotel

At the annual party, guests crammed their way into the dimly lit hotel Tony awards in tow.