PARIS — Dsm-firmenich has named Jonathan Simon its next president of fine fragrance.
In the position he will succeed Jerry Vittoria, who retires from the company July 1, 2026, after 35 years there.
“Heading the Fine Fragrance teams since 2017, Vittoria is recognized for his outstanding leadership and enduring impact on Dsm-firmenich’s Fine Fragrance business and the fragrance industry,” the company said in a statement. “The handover between Vittoria and Simon will happen over the coming year, through a well-structured and orchestrated transition plan.”
“It is the perfect moment for us to make this move and prepare for the future,” said Emmanuel Butstraen, chief operations officer and president of Perfumery and Beauty at Dsm-firmenich, in a statement.

“We want to warmly thank Jerry for his outstanding contributions to our Fine Fragrance business over the last decade, skillfully navigating the evolution and changes, while at the same time growing our business significantly,” Butstraen continued. “Jonathan will propel our Fine Fragrance business into a new era, establish our leadership and continue our transformation driven by innovation and sustainability. His strong sense of luxury, passion for the product and obsession for our customers will truly make a difference.”
Simon, who is based in Singapore, joined Dsm-firmenich in 2020 from P&G Global Beauty Care.
“Since 2024, he’s been the global leader of the P&G account with significant contributions, further evolving and enhancing our strong partnership with P&G teams,” Dsm-firmenich said.
Prior to that, the executive worked at L’Oréal for a dozen years, focused on fine fragrances and the L’Oréal Paris brand. The citizen of France and New Zealand has been based in countries including Japan, China and Singapore.
Simon will be located in Paris for his new position.