sports marketing
Cherry Beagles Is Empowering Women in Sports With the 400 Club
The London-based women's culture collective at the intersection of fashion, brands and sports reveals the…
EXCLUSIVE: WNBA’s Golden State Valkyries Team Up With Rakuten for Tunnel Looks
The "Rakuten Arrivals" will celebrate the team players' personal sense of style and support their favorite…
Amiri Taps Boxer Saul ‘Canelo’ Alvarez as Ambassador
Nicknamed "The Face of Boxing," Alvarez was the first undisputed super middleweight champion of the world.
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Mark Messier’s Game 7 Brand to Launch Apparel With Centric
The collection is tied to the sports film anthology series created by the hockey legend and entertainment…
Elite World Group Ventures Into Apparel With Freddy Linkup and Capsule Collection
The fashion talent management network is debuting a collection of branded apparel with Freddy, known for its…
A Makeover for Major League Soccer
D.C. United teams up with The Proper Label for luxury off-field wardrobe.
Good Culture Launches Sport Agency Good Sport, Leveraging Women’s Sports
According to a report from the Sports Innovation Lab, 82 percent of brands are planning on raising their…
What Black History and Dreams Have to Do With Off-White’s First Soccer Kit Designed for AC Milan
Off-White's CEO offered a first look at the drippy kit the brand and Puma developed for the storied Milanese…
Formula E Looks to Celebrities to Boost Its Visibility
Brooklyn Peltz Beckham, Vinnie Hacker and Sergio Agüero are set to be immersed in the world of Formula E to…
WNBA Players Kate Martin and Lexie Hull Join Athleta’s Power of She Collective
The collective brings together top athletes including Katie Ledecky and Simone Biles.
An Ilia Beauty Ski Suit? Halfdays Is Making It Happen
The female-founded skiwear brand has teamed up with Ilia for a limited-edition ski set commemorating its…
Perry Ellis to Partner With NHL for 4 Nations Face-Off Tournament
The company has also signed Florida Panthers forward Matthew Tkachuk as an ambassador.
Golden Goose Taps Four Tennis and Padel Champions as Brand Ambassadors
The Italian luxury footwear brand has named tennis stars Jasmine Paolini and Zizou Bergs and padel aces Marta…
Is Running the Latest Counterculture?
Brands big and small are rushing to tap into the growing running communities, but gaining their loyalty is a…
8 Indie Running and Sportswear Brands to Discover at Pitti Uomo
These niche brands are competing in a packed league with offerings rooted in performance, design and…