basketball
Cherry Beagles Is Empowering Women in Sports With the 400 Club
The London-based women's culture collective at the intersection of fashion, brands and sports reveals the…
Stephane Ashpool Opens Souvenir Pigalle Store
The ANDAM winner has reconceptualized his Pigalle Paris shop to include kidswear and a juice bar.
‘Power Moves’ on Netflix: Behind Shaq’s Bold Quest to Revive Reebok With Allen Iverson
The six-part series follows Reebok's revival under the leadership of Shaquille O'Neal and Allen Iverson, from…
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Reebok Basketball Signs WNBA Dallas Wings Star DiJonai Carrington
She will wear the brand's Engine A shoe.
Skechers Signs USC Basketball Star Kiki Iriafen as Its First College Athlete Ambassador
She was signed ahead of the 2025 WNBA draft.
Why Temi Fagbenle and Isaiah Stewart Switched to Basketball Shoes by This Barefoot Brand
"I've been wearing Xero Shoes on and off the court. My feet and ankles feel indestructible," said Fagbenle.
Exclusive: Holo Footwear Reveals WNBA Standout Jacy Sheldon’s First Signature Shoe
"We spared no expenses from what she wanted in the shoe," Holo Footwear CEO Rommel Vega told FN.
Charles Barkley’s Original ’90s ‘Godzilla’ Nike Sneakers Are Coming Back
Details on the return of the iconic Nike Air CB 34.
A’ja Wilson’s Nike A’One — the WNBA Star’s First-Ever Signature Shoe — Arrives in May
"We worked for over two years to create the Nike A'One to help me redefine the limits of greatness and…
Exclusive: What Happened When WNBA Star Kelsey Plum and Rapper Lay Bankz Met in Memphis?
"[Women have] been taking a back seat for a long time. The energy now is very unapologetic," said Kelsey…
Reebok Is Finally Releasing the Basketball Shoe Angel Reese Debuted in 2024
The Reebok Engine A arrives Feb. 13.
Unrivaled Opportunity: How Under Armour, Skechers and More Sneaker Brands Can Capitalize on the Women’s Basketball Movement
Unrivaled tips off Jan. 17. The games will air live on TNT.
Reebok Is the Latest Brand to Partner With the WNBA, Signing Multiyear Deal To Be an Authorized Footwear Supplier
"With a strong plan, the right resources and the welcoming arms of the WNBA, we're ready to dive in headfirst…
‘Look at the A’ja Wilson Effect:’ Everything the WNBA Star Told FN Before Signing Her New Nike Contract Extension
FN looks back at the most memorable quotes from our exclusive interview with the WNBA star in July.
A’ja Wilson Opens Up About the Pressures and Joys of Having a Signature Shoe
"We have some dope shoes out there. You don't want your shoe to be just another one," Wilson said during a…