LONDON — The next stop for British clothing and accessories label Me+Em’s Monopoly board is Manchester.
The brand is opening its first store in the region later this month, which also happens to be the childhood home of its founder and chief executive officer, Clare Hornby.
The 2,200-square-foot store will open on Kings Street and is split over two floors that include a VIP styling suite.
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“It is an especially proud moment for me personally as the brand returns to my hometown. Our customer is always at the front of our retail strategy, and we knew from the customer feedback that it was the right time to expand our store portfolio outside of London and Edinburgh,” said Hornby. “King Street is the perfect location, and offers customers a luxury and personal shopping experience.”
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The space was designed by Matt Morris, who has previously worked with Jessica McCormack and kept the brand’s uniform of neutral tones with plaster finish walls intact, large scale haberdashery fixtures, bespoke bronze rails and vintage lamps.
The store’s fabrications have been sourced from London-based designer Rose Uniacke, who has worked with Victoria Beckham.
Last year, Me+Em made its U.S. debut with the rapid-fire opening of three stores in New York followed by its first flagship in Marylebone in London.
The brand has 12 stores in the U.K. and concessions at Harrods and Selfridges.
Me+Em has become the brand for working women, but it has also found fans in the Princess of Wales, Helen Mirren, Amal Clooney, Olivia Colman, Margot Robbie and Katie Holmes.