Count Brooks Brothers as the latest company to jump onto the tennis bandwagon.
The venerable American retailer has teamed up with Prince on a co-branded capsule of tennis-inspired apparel.
The limited-edition collection of polos, rugby shirts, graphic T-shirts, track sets and other pieces for men was inspired by Brooks Brothers’ archives and includes modern interpretations of 1990s tennis culture with vintage-inspired graphics and functional materials that can be worn on or off the court.
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A couple of the pieces include a stylized version of Brooks Brothers’ signature Golden Fleece logo. But instead of having a swath of fabric across its midsection, the sheep in the Brooks Brothers x Prince collaboration graphic is pictured holding a racquet and tennis ball, getting ready to serve, and looks much happier than the downtrodden lamb in the original logo waiting to be sheared.
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“For our Brooks Brothers x Prince collaboration, we did a deep dive into ‘90s tennis style, when the lines blurred between street and classic tenniswear,” said Michael Bastian, creative director of Brooks Brothers.
“Prince leaned into strong colorblocking, prominent logos and modern graphics during this era, as did Brooks Brothers, and we used this moment as the jumping-off point for this capsule.”
The capsule will launch on July 9 in select Brooks Brothers stores and online. Retail prices will range from $24.50 to $178.
Both Brooks Brothers and Prince are part of the Authentic Brands Group family. Prince was purchased in July 2012 for approximately $65 million, and in partnership with SPARC Group, Authentic bought Brooks Brothers for $325 million in 2020.