Boucheron has opened doors on Rodeo Drive.
The Kering-owned French jeweler unveils a 5,296-square-foot boutique that will serve as its West Coast flagship.
“The history of Boucheron in the U.S. dates back to the 19th century,” explained Boucheron’s chief executive officer, Hélène Poulit-Duquesne.
After launching the company in 1858, founder Frédéric Boucheron crafted pieces for America’s high society during the Gilded Age. Boucheron opened a New York office in 1903 and showcased its creations at major American exhibitions, including the Philadelphia World’s Fair in 1876.
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“But we didn’t have boutiques,” Poulit-Duquesne went on. “We were doing business with clients, but the majority of our clients were buying in France.”
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It’s a renewed chapter for Boucheron in the U.S., with Poulit-Duquesne at the helm. The company once operated U.S. stores in Hawaii and San Francisco, though both closed prior to Poulit-Duquesne’s arrival in 2015.
“We tried to enter the market, and then we stepped out,” said Poulit-Duquesne, noting that New York and Los Angeles have always been top priorities for reentry.
New York came first, debuting last year on Madison Avenue. Then came an opportunity in Las Vegas at Fontainebleau, marking its second location. Now, the brand has arrived in Beverly Hills at 449 North Rodeo Drive.
The new store’s facade draws inspiration from nature interpreted through an Art Deco lens, a signature throughout Boucheron’s heritage, while the interior continues the nature-inspired theme, including bas-reliefs of ferns and ivy as decorative wall elements by Atelier D’offard.
Boucheron now has a clearer sense of its positioning in the U.S., leaning into creativity, innovation and craftsmanship as central themes in its storytelling, Poulit-Duquesne added. The spotlight is currently on the Quatre Tube and Serpent Bohème Vintage collections, with a new high jewelry collection set to launch in July.
Next, Boucheron is coming to Miami. “Mid-2026,” Poulit-Duquesne confirmed.