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Latest in Color Cosmetics

EXCLUSIVE: Sacheu Beauty Goes IRL, Launching Full Range in Ulta Beauty Stores and Hosting Pop-up

The viral Los Angeles brand cofounded by content creator Sarah Cheung brings its entire color cosmetics line…

Benefit Cosmetics Wants to Rule in Foundation Next

The makeup giant — which is the top prestige brand by both mascara and primer sales in the U.S. — is adding a…

MAC Cosmetics Debuts ‘Musical Spaceship’ Concept for Nanjing Flagship

Designed by the Chinese architect Li Xiang of X+Living, the centerpiece of the space is a deconstructed piano…

How Jimena Garcia Gives Clients a Fresh Pair of Eyes

The brow artist, based in New York's SoHo, parlays her fine art training into her brow and lash services for…

Mary Phillips Said to Be Launching Makeup Brand

Sources tell WWD that the celebrity makeup artist is getting into the product game.

How Aora Is Making Plastic-free Clean Beauty Cool, as It Enters the United States With a New Chili-infused Volumizing Lip Serum

The sustainable brand is also working with RePurpose Global to recover plastic from the oceans.

This Beauty Veteran’s New Start-up Wants to Be ‘The Brand’ for 50 and Older Consumers

Founded by former Aveda and Laura Mercier product developer Liz Martin, Myne Beauty is taking on makeup after…

Sephora, Mario Dedivanovic Expand Partnership With Global Masterclass Tour and Exclusive Content Initiative

It will kick off in Hamburg to coincide with the opening of a new Sephora store.

How a Classic South Korean Dessert Inspired Glow Recipe’s New Launch

Bingsoo, the Korean shaved ice dessert that incorporates fruits and condensed milk, inspired the new launch.

EXCLUSIVE: Jenna Ortega Named International Ambassador for Dior Makeup

"Makeup definitely plays a huge part in creating a character, as it can make you carry yourself differently,"…

EXCLUSIVE: MAC Cosmetics Names Nicola Formichetti Global Creative Director

The appointment is effective May 19.

Patrick Ta Beauty to Unveil First Beauty Pop-up This Weekend in West Hollywood

The event will offer exclusive merch, free products, shade matching and surprise meet-and-greets with Ta, the…

L’Oréal-backed Chinese Fund Invests in Foundation Brand First Cover

Known for its "shapewear" foundation — adopting the idea of the body-sculpting garment for the face — First…

Gisou Brings Biggest Pop-up Yet to Miami

The brand, founded a decade ago by Negin Mirsalehi, is popping up in Miami's design district.

EXCLUSIVE: Celebrity Makeup Artist Vincent Oquendo Is Launching a Beauty Talk Show

Airing Tuesday on YouTube, "Backseat Beauties" sees Oquendo exchanging beauty and life advice with guests…