beauty
EXCLUSIVE: Sacheu Beauty Goes IRL, Launching Full Range in Ulta Beauty Stores and Hosting Pop-up
The viral Los Angeles brand cofounded by content creator Sarah Cheung brings its entire color cosmetics line…
Benefit Cosmetics Wants to Rule in Foundation Next
The makeup giant — which is the top prestige brand by both mascara and primer sales in the U.S. — is adding a…
Tone, the Personal Care Brand Founded by Six Twitch Streamers, Is Entering Target
The fragrance-forward body care brand by Twitch streamer group AMP netted seven-figure sales within three…
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Hailey Bieber’s Rhode Debuts New Lemontini-inspired Peptide Lip Tint
The limited-edition flavor follows the release of its six existing tints: Ribbon, Toast, Raspberry Jelly, Pbj…
The Best Color-Changing pH Lip Oils and Balms for a Custom, Flattering Tint
Including Sabrina Carpenter's go-to Prada pick.
Kate Moss’ Beauty Brand Cosmoss Enters Liquidation Proceedings After Three Years
Moss launched her brand in September 2022, debuting six products across wellness and skin care.
SharkNinja’s Neil Shah Talks New ‘F1’ Movie Sponsorship and APXGP Collaboration
The technology company, which is among the sponsors of the blockbuster movie, is now formally promoting the…
Donald Trump Reenters Fragrance Market With Two New Perfumes
The U.S. president took to Truth Social on Monday night to announce the release of the two scents.
EXCLUSIVE: Jimmy Fairly Cofounder Launches Beauty Brand Firn
Sacha Bostoni is starting with skin care but will branch into other categories and open freestanding stores…
A Hidden Malibu Sanctuary, Now Open to More Than Just Insiders
Once reserved exclusively for members and overnight guests, the spa at Calamigos Ranch is now open to the…
The 13 Best Tinted Moisturizers With SPF for All Skin Types, Tested by Editors and Experts
These top picks are ideal for no-makeup makeup looks on dry, oily, and sensitive skin.
Kristin Cavallari Teases Uncommon Beauty Expansion and Talks Glowing Skin Goals
The 38-year-old former reality star launched clean skin care under her existing jewelry brand in 2021.
Bold Beauty Looks Seen at the Men’s Spring 2026 Shows in Milan
Consider having your poodle painted on your head come next season.
Global Beauty Giants’ Early Bets on the Eastern Fragrance Wave
Strategics' venture capital arms are placing bets on niche Asian fragrance brands being the next big thing…
How Fragrance Became a Burgeoning Subculture
Following the early-pandemic emergence of #PerfumeTok, fragrance has become a connector across groups and…