Inside the Challenges Befalling Black-owned Brands in 2025
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EXCLUSIVE: Beauty of Joseon Lands at Sephora
In tandem with the launch on July 17, the brand will also debut a new sunscreen.
EXCLUSIVE: Sacheu Beauty Goes IRL, Launching Full Range in Ulta Beauty Stores and Hosting Pop-up
The viral Los Angeles brand cofounded by content creator Sarah Cheung brings its entire color cosmetics line…
Benefit Cosmetics Wants to Rule in Foundation Next
The makeup giant — which is the top prestige brand by both mascara and primer sales in the U.S. — is adding a…
Tone, the Personal Care Brand Founded by Six Twitch Streamers, Is Entering Target
The fragrance-forward body care brand by Twitch streamer group AMP netted seven-figure sales within three…
Motorsport Needs More Women, Says Racer and Elemis Ambassador Jessica Hawkins
"We need to inspire a younger generation," said Hawkins, head of the F1 Academy, and the new Elemis brand…
Kate Moss’ Beauty Brand Cosmoss Enters Liquidation Proceedings After Three Years
Moss launched her brand in September 2022, debuting six products across wellness and skin care.
Dsm-firmenich Names Jonathan Simon President of Fine Fragrance
The executive succeeds Jerry Vittoria, who led the division since 2017 and was with the supplier for 35 years.
EXCLUSIVE: Jimmy Fairly Cofounder Launches Beauty Brand Firn
Sacha Bostoni is starting with skin care but will branch into other categories and open freestanding stores…
Essentialist
Inside the Challenges Befalling Black-owned Brands in 2025 — and How They’re Facing Them
Black founders and executives weigh in on how M&A slowdowns and diversity, equity and inclusion rollbacks are…
Is the Labubu Effect Coming for Beauty Next?
The Pop Mart-made dolls have seen a surge in popularity across the globe, spurring collaborations with brands…
With WhatsApp Partnership, L’Oréal Paris Wants People to Ask Beauty Genius — Not ChatGPT — for Beauty Help
After soft-launching the generative AI-powered beauty advice and education tool in October, L'Oréal Paris is…
How Much Beauty’s 10 Biggest Brands on TikTok Shop Made in May — From Tarte to Maybelline
A breakdown of the top 10 beauty brands by TikTok Shop sales during the month of May, per Charm.io, plus…